Marketing - BBN Community https://www.bbncommunity.com/topics/business/marketing/ Mon, 16 Oct 2023 11:38:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://www.bbncommunity.com/wp-content/uploads/2013/09/cropped-bbn-fb-logo-32x32.jpg Marketing - BBN Community https://www.bbncommunity.com/topics/business/marketing/ 32 32 Max Faldin’s Silverbird: The Fintech Revolution Empowering SMEs in the Global Marketplace https://www.bbncommunity.com/max-faldins-silverbird-the-fintech-revolution-empowering-smes-in-the-global-marketplace/ Mon, 16 Oct 2023 11:38:37 +0000 https://www.bbncommunity.com/?p=37319 In an age when globalization is no longer a slogan but a commercial reality, the capacity to conduct international business successfully is critical for the survival and development of Small and Mid-sized Enterprises (SMEs). SMEs face numerous challenges in managing international businesses stemming from payment processing and financial transactions. Enter Silverbird, a London-based fintech firm […]

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In an age when globalization is no longer a slogan but a commercial reality, the capacity to conduct international business successfully is critical for the survival and development of Small and Mid-sized Enterprises (SMEs). SMEs face numerous challenges in managing international businesses stemming from payment processing and financial transactions. Enter Silverbird, a London-based fintech firm created by Max Faldin in 2020. Silverbird is carving itself a distinct niche in the financial business by making international trading more accessible to SMEs. Faldin, an entrepreneur with a history in e-commerce and finance, envisioned Silverbird as a digital bridge to help underbanked global SMEs overcome the banking divide. Silverbird, led by Max Faldin, is more than a fintech firm; it is a game-changing platform revolutionizing how SMEs participate in international commerce.

Traditional banking methods have long been a stumbling block for SMEs developing a global presence. High prices, antiquated rules, and a lack of customized services have often disadvantaged smaller businesses. Max Faldin’s experiences with the constraints of existing banking systems fueled the development of Silverbird. Faldin, who previously founded the Moscow-based online marketplace WikiMart, discovered that international B2B payments involved high costs and arbitrary rejections. His frustrations prompted him to envision Silverbird as a solution to these systemic problems.

Silverbird is more than just another finance startup; it is a platform that uses technology to tackle real-world challenges. One of its notable features is its AI-powered Know Your Customer (KYC) solution, which enables financial services companies to onboard SMEs quickly and safely. In addition, the corporation assists with big international transfers, improved foreign exchange rates, and worldwide corporate accounts. Silverbird offers local bank information for SMEs in the European Union or the United Kingdom, making it more straightforward for these enterprises to function worldwide.

Silverbird piqued the interest of venture capital companies such as FJ Labs in 2021, garnering early investments that drove its development trajectory. The business has formed a technology alliance with Currencycloud. The arrangement provided Silverbird with a technology foundation to support its services and increased its reach and capabilities. For example, Silverbird’s collaboration with Currencycloud has provided multi-currency accounts that handle more than 30 currencies with no transfer limitations.

Silverbird released Silver Lining, an online journal focused on educating SMEs on international commerce’s complexities, in 2023. This effort demonstrates the company’s commitment to providing companies with the information they need to manage the complicated world of global trade and financial services.

While Max Faldin’s leadership has been crucial in driving the organization, Silverbird’s goal transcends any one person. The business envisions a future in which banking is accessible to anyone and cross-border payments are rapid and boundless. This concept ties effectively into Silverbird’s culture, which it characterizes as “globally empathetic.” Silverbird seeks to provide its clients with a more customized and effective service by concentrating on knowing various cultures, nations, and languages.

Silverbird witnessed rapid expansion primarily due to smart alliances and collaborations. The company’s collaboration with Tuum, a modular core banking platform, and other real-time payment systems has provided access to cutting-edge technologies and hitherto unexplored markets. These collaborations seek to change the SME banking market and unleash cross-border commerce, which precisely aligns with Silverbird’s objective.

For Silverbird, financial inclusion is more than simply a buzzword; it is a commitment to action. The firm offers multi-currency accounts to small companies, allowing them to store, transmit, and receive payments in over 30 currencies without transfer limitations. This function benefits SMEs, often excluded by conventional banking systems, which impose various restrictions and excessive costs on overseas transactions.

One of the most notable aspects of Silverbird’s platform is its digital onboarding process. The startup has removed the need for face-to-face interviews or visits to a physical branch, saving entrepreneurs the time and expense of traveling internationally only to create a bank account. The firm handles all necessary paperwork online, ensuring a smooth and fast procedure.

Silverbird has no signs of slowing down as of 2023. The firm is primed for additional expansion thanks to its unique solutions and smart relationships. Silverbird’s emphasis on teaching SMEs through its online journal, Silver Lining, distinguishes it as a fintech firm dedicated to boosting companies financially and through knowledge-sharing.

Silverbird is a game changer in a world where international trade is quickly becoming the rule rather than the exception. Under the direction of Max Faldin, the organization has not only recognized but also made substantial strides to fix deficiencies in conventional banking systems. Silverbird is changing how SMEs engage in the global economy through new technologies, smart partnerships, and a strong commitment to financial inclusion and education. Silverbird stands out as a light of innovation and inclusion in the finance environment, providing a better future for SMEs involved in international commerce.

Silverbird is more than a fintech firm; it is a movement. It provides more than financial services; it provides freedom, education, and an empathetic approach to global trade. Max Faldin and Silverbird are establishing the gold standard for what a fintech firm can do as they continue to tear down boundaries and reinvent the rules.

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4 Physical Advertising Methods That Work https://www.bbncommunity.com/4-physical-advertising-methods-that-work/ Sun, 08 Jan 2023 23:59:15 +0000 https://www.bbncommunity.com/?p=36170 Physical advertising is an effective way to reach potential customers and spread brand awareness. It has been used for centuries and continues to be a powerful tool in the marketing arsenal time and again. Each method has its advantages, but all are designed to increase visibility and create a lasting impression.  Here are four effective […]

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Physical advertising is an effective way to reach potential customers and spread brand awareness. It has been used for centuries and continues to be a powerful tool in the marketing arsenal time and again. Each method has its advantages, but all are designed to increase visibility and create a lasting impression. 

Here are four effective physical advertising methods that can help your business grow.

Environmental Graphics

Environmental graphics are a type of physical advertising that uses signage, visuals, and displays to create a cohesive brand message. This could include murals, directional signs, or banners that help customers identify your company’s location.  

These kinds of graphics are designed to create an immersive experience that customers can’t help but notice. Especially when they are placed in strategic locations, allowing you to reach a wide audience with very little effort. Additionally, environmental graphics are incredibly versatile and can be tailored to any size budget. 

Business Cards

Business cards are one of the oldest physical advertising methods. They feature your logo, contact information, and other pertinent details about your company. They can be handed out during networking events or conferences, sent through the mail, or even left behind in strategic locations. 

Even though many people now rely on technology for networking purposes, physical business cards still have an impact. They help create a lasting impression and customers are more likely to remember your company if they have a tangible reminder of it. Plus, you can design unique cards that stand out from the competition and get your message heard.

Billboard Ads 

Billboard advertising uses large, outdoor signs to promote products or services. These signs are typically placed in high-traffic areas such as highways, shopping centers, or other busy streets. 

Billboards are highly visible, which makes them ideal for reaching a large audience with minimal cost. Additionally, billboards can be used to target specific geographic areas and demographic groups. This allows you to tailor your message and ensure that it resonates with the right people.  

Vehicle Wraps 

Vehicle wraps are a type of physical advertising that involves covering vehicles in large, eye-catching graphics or decals. These wraps can include logos, slogans, and other relevant information about your brand. They can be used to advertise on personal vehicles or rented ones for short-term campaigns. 

Vehicle wraps are an excellent way to gain visibility and promote your brand. They can be used to reach a wide audience, both locally and nationally. Plus, vehicle wraps are highly customizable and can be tailored to fit any budget or marketing goal. 

Physical advertising methods have been around for centuries, but they are still incredibly effective methods for increasing visibility and creating a lasting impression. From environmental graphics to billboard ads, there is no shortage of options when it comes to physical advertising. Each method has its advantages, so it’s important to do your research and find the best strategy for your business.

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Water Softeners: A Must Investment https://www.bbncommunity.com/water-softeners-a-must-investment/ Thu, 02 Dec 2021 06:40:01 +0000 https://www.bbncommunity.com/?p=34467 Water is an essential part of our lives. It isn’t merely a liquid we drink rather, the compound that started it all. Water made life possible on the planet and that is why it is important inside our bodies and on earth. In our bodies, it constitutes about 70-90 percent of us and makes all […]

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Water Softeners

Water is an essential part of our lives. It isn’t merely a liquid we drink rather, the compound that started it all. Water made life possible on the planet and that is why it is important inside our bodies and on earth. In our bodies, it constitutes about 70-90 percent of us and makes all the biomedical activities possible in our body. On our planet, life is only possible because it is the only planet that has water. 

Although water is supposed to be the healthiest beverage available to human beings, it has been seen as acting as the opposite. This is because sometimes the water that reaches our home isn’t pure. Pure water is tasteless and odorless, but you may have noticed deposits in the water you use. So, is it pure water? Not really, the water that reaches our home contains many minerals that can be harmful that is why water softeners exist, and you can know more about water softeners from this https://watersoftenershub.com/best-water-softeners/

Reason to get your hard water treated

If you have noticed that your water isn’t soft, you can get it tested to confirm and then treat it. Once your water system is treated, and you get access to soft water, you will certainly see some changes. Overall, soft water or investing in water softeners can have the following benefits.

Healthier water

Water transferred to your home may not be the one you drink, but even using it on your skin can be harmful. Long-term usage of hard water can give rise to skin conditions, and with the switch, you will certainly see the difference. If you and your family are dealing with skin conditions, you may want to get your water tested and invest in softeners if hard water is the cause of the harm.

Cost-efficient

Investing in water softeners may not seem like a logical investment since you can’t see the downsides of hard water usage. But long term, this can cut down costs of so many things. Hard water and long-term usage of it can ruin your taps and fixtures easily. While soft water may be an investment in the start, it can certainly save costs later on for these. 

Furthermore, many appliances that use water, such as kettles, dispensers, or dishwashers, may get ruined by long-term usage of hard water. As you switch to soft water, you will see how many costs it will save you.

Resale value

Another major benefit of using a soft water system is that it will certainly add to your home’s resale value. A softening system is an investment that can save the new homeowners plenty of costs, so automatically, the house’s price gets raised as opposed to a house that has a water system that needs treatment. So, if you plan on selling your house soon, make sure you get a water softening system to increase a significant percent of the selling price for your home.

Final words

Water softening systems are necessary to not only increase the value of your home but keep you and your family healthier. Soft water is way cleaner than hard water and will surely show many positive changes as soon as you make the switch. That is why if you still are planning on whether you should invest in water softeners, you should think about it more and do so to have a cost-efficient, cleaner, healthier option for you and your family.

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